Semarang, November 5, 2024 — The Information Systems Study Program of Soegijapranata Catholic University successfully held a Guest Lecture on Digital Marketing and Data Science courses featuring expert resource person, Dr. Nana Storada . The event was attended by 60 students taking both courses and was attended with high enthusiasm.
Uncovering Digital Marketing Strategy with Brand24
In the Digital Marketing Course session , Dr. Nana Storada discussed the importance of social media analysis to support effective marketing strategies. Students were introduced to Brand24 ( https://brand24.com/ ) , a social listening tool used to monitor and analyze user comments in depth.
“By using tools like Brand24, we can understand consumer opinions, identify trends, and improve marketing strategies based on real-time data,” said Dr. Nana. Students were invited to explore how Brand24 works, from data collection to reporting the results of social media analysis.
Data Science: The Foundation of Decision Making in the Big Data Era
The next session in the Data Science Course discusses the relevance of data science in the digital and big data era. Dr. Nana explains how data science has become a primary need in various industrial sectors, from banking, health, to technology.
“In this data-rich era, the ability to analyze and understand data is critical to making informed decisions,” explains Dr. Nana. Through relevant case studies, students are invited to see how data science can help solve complex problems and predict future trends.
Student Enthusiasm in Understanding Data Technology
The event was enthusiastically welcomed by the students. They actively asked questions about how Brand24 works and the application of data science in real business contexts. One student said, “This guest lecture really helped us understand how data technology can be applied in marketing and decision analysis.”
Information Systems Study Program Commitment
This guest lecture is part of the commitment of the Unika Soegijapranata Information Systems Study Program to equip students with relevant skills in the digital era. By inviting speakers such as Dr. Nana Storada, the study program hopes to provide new, applicable insights for students.
"We believe that activities like this can enrich students' learning experience and prepare them to face future industry challenges," said Albertus Dwiyoga as one of the lecturers in charge of the course.
With the success of this event, the Unika Soegijapranata Information Systems Study Program is committed to continuing to present educational activities that support the development of student competencies, especially in the fields of digital marketing and data science. [yg]
